The Rise of (Used) Games
This month, Amazon announced that it will allow consumers to sell back used videogames to the site in exchange for credit.
There's been a lot of noise about how bad this is for videogame publishers, who'd rather you buy new stuff from them. Of course, used merchandise - books, DVDs, hardware - is old hat online, so why should games be exempt? And, more interestingly, a new study suggests that the rise of used games could - and should - fuel innovation.
A report released Tuesday by Electronic Entertainment Design and Research says that the best way for publishers to fight sites like Amazon is to distribute their content digitally. As digital distribution rises, retailers won't have used plastic discs to pawn. Good idea! Digital distribution is also a great way to keep content fresh, updated, and episodic. A win/win for publishers and players.
Posted by David Kushner on March 17, 2009 5:01 PM
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